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WRC Promoter GmbH




Beschreibe Dein Unternehmen bzw. den Job

The Digital Marketing Manager (m/w) is responsible for the digital marketing of the FIA World Rally Championship’s OTT channel “WRC+” and the FIA World Rallycross Championship’s OTT channel “RX+”. Key responsibilities include the creation, execution and controlling of marketing campaigns as well as product management and development of the OTT platforms. This is a unique opportunity for an experienced Digital Marketing Manager to shape the digital future of WRC Promoter GmbH.

Deine Aufgaben:

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Responsibilities within WRC Promoter

  • CAMPAIGN MANAGEMENT - Defines and drives digital marketing initiatives to further grow the subscriber base
  • CONVERSION MANAGEMENT - Monitors conversion of digital initiatives and takes rapid action to improve them
  • CONTENT CREATION & MANAGEMENT - Creates marketing assets as well as defines content requirements produced internally and externally with assigned budget and resources
  • PRODUCT STRATEGY – Supports the management team in developing the future strategy of the OTT platform.
  • PRODUCT DEVELOPMENT – Further optimization of the OTT platforms. Design user journeys and create unique digital experiences in close alignment and cooperation with our external technical partners.
  • PRODUCT MANAGEMENT - Operative platform management of OTT related content on website and apps. Ongoing product UX testing of platforms to ensure premium service.
  • ANALYTICS - Tracks & analyses user behavior on the website and apps
  • REPORTING - Analyses performances, generates periodical reports and proposes actions based on data
Das zeichnet dich aus:

Beschreibe die Qualifikationen, die der Bewerber mitbringen sollte:

Profile demands: 

  • Work experience - proven work experience as a Digital Marketing Manager, ideally within the sports/media industry
  • Digital expertise - good understanding of entire media landscapes especially digital products and trends
  • Hands-on experience with SEO, CMS and CRM tools
  • Strong analytical ability with consumer data/research, product/opportunity assessment, testing and evaluation. You're an expert user of Google Analytics and have run A/B Tests
  • Strong project management skills. Scrum hands-on experience is a plus.
  • Consumer marketing know-how  good understanding of consumer marketing in the sport, entertainment and/or consumer technology space
  • Personal: Team player, creative, communicative and focused on delivering results

Educational requirements

  • University degree: business administration, IT or digital media

Language requirements:

  • Professional-level English spoken and written, German is a plus
Unser Angebot:

Beschreibe, was Dein Unternehmen dem Bewerber bietet:

- Great location in a brand new building with Mountain view and huge terrace

- Company Benefits such as Lunch Voucher; Coffee, water and fresh fruits for free and many more attractive Corporate Benefits